In beauty,
the look is doing
most of the
work.

The retail buyer decides on your first slide. The customer gives you a quarter-second before the thumb moves on. You already know this. It's why you're here. Looking amateur means no meeting, no shelf, no premium price.

Most of that decision is made by the pack. The bottle on the shelf, the carton in the unboxing video, the tube in someone's bathroom. Nobody meets your logo on its own. They meet it on a product, which is why we design the identity and the packaging as one piece of work.

We've shipped 40+ beauty and wellness brands this way. One of them now sits in more than 100 Sephora stores.

Designed by hand. Built to be printed.

Every pack is drawn for the real container and the real print process. Print files are built on your manufacturer's dielines, so what you approve on screen is what comes off the press.

The design itself is the slow part, on purpose. Taste is what makes a brand hard to copy, and it only comes from people making one decision at a time.

For launch imagery we build a visual system trained on your brand. It runs on AI, a person art-directs every frame, and you always know how each image was made.

The result is a brand that looks like one hand made all of it: on the shelf, on the site and in the feed.

Core offer

Identity + Packaging

The identity, the packaging and the imagery to launch with, designed as one system by one team.

Identity

• Brand foundations: who you are, who it's for, and how you sound, written down.

• Logo system: primary, secondary, submark, favicon, every format you need.

• Color palette: core and extended.

• Typography system: full hierarchy, web-ready.

• Art direction and visual language: the look that makes you recognizable at a glance.

• Brand guidelines: one clear document your team and any partner can follow.

• Social starter kit: ready-to-use templates so day one looks intentional.

Packaging and launch

• Packaging design: your first products, designed for the real container and delivered print-ready.

• Launch imagery: a curated set of product and campaign images for your site, your socials and your retail deck.

• Brand Hub and handover: guidelines, files and your visual system in one place, with a session to walk your team through it.

• Two rounds of revisions: included at each stage.

• One point of contact. You talk directly to the designers who make your brand.

When you’re ready for more

More products

New SKUs and line extensions, priced per product. The system is already set, so they move fast.

Web

A site that carries the brand the same way everything else does. Same colors, type, and art direction as the rest, so it reads as one brand from packaging to checkout.

Content

Fresh imagery and video for new launches and campaigns, in the look we set together.

The hard part is done once.

Once the brand exists, everything after it is faster, because the big decisions are already made.

A brand that looks established from day one.

The buyer, the investor, the partner stop seeing something early and start seeing a brand that already arrived. The conversation shifts from "convince me" to "let's talk terms."

It feels right in the hand.

Proportions, finishes, how the cap meets the bottle, how the carton opens. Those details decide whether a product feels worth its price, and they are where we spend the most time.

The price stops being a fight.

When the brand looks like it costs what you're charging, the buyer stops questioning the price. The retailer takes the meeting. The premium price simply makes sense.

How it works

Three moves.

Weeks 1-3

We design it by hand

We start with you, the founder, to build the spine of the brand: positioning, identity, packaging direction, the whole look. You see the first presentation in two to three weeks, and we refine it with your feedback.

From week 4

We take it onto every product

Once the look is locked, we finish the packaging, prepare print-ready files on your manufacturer's dielines and produce the imagery you launch with.

Final week

We hand you the keys

Final delivery: guidelines, all files and your Brand Hub. We walk your team through everything in a handover session.

Our owlsome team

You work with the people who actually make your brand, start to finish.

Maja

Founder, Art Direction

Sets the visual direction for every brand and stays your one point of contact the whole way through.

Polina

Branding & Packaging

Builds the identity and packaging, from first concept to print-ready files.

Olena

Brand & Content

Takes the brand into everything you launch with, from social to campaign visuals, so it looks like itself everywhere.

Before you book the call

Do you use AI?

The identity and the packaging are designed by hand. For launch imagery we use a visual system trained on your brand. It runs on AI, a person art-directs every frame, and you always know how each image was made.

Aren't you too small for a serious launch?

Small on purpose. You deal directly with the people who design your brand, and we take a limited number of projects at a time so each one gets our full attention.

What does a project cost?

Identity alone starts at €7,500. Most projects include packaging and land between €10,000 and €18,000, depending on the number of products. You'll have a complete quote within two working days, and the number we give you is the number.

How fast can we launch?

You see the first presentation in two to three weeks. After your feedback we refine it, usually within another week. Packaging and launch imagery follow, and their timing depends on the number of products and your manufacturer's schedule.

How does packaging work?

It's part of the project from the start. We design for your real containers, work on your manufacturer's dielines and deliver print-ready files. It's priced per product. Not selling a physical product? Then you skip it.

We already have some brand thinking. Does that change anything?

Often for the better. If you've got positioning, a product name, or a direction you believe in, we build on it. Bring it to the call and we'll tell you honestly what's worth keeping and what's holding you back.

Do you only work with beauty brands?

Beauty is where we're strongest: skincare, body care, hair and fragrance, plus supplements and clinics. If your product sells on how it looks on a shelf, we're a fit.

What if we need ongoing work after launch?

We stay on for new products, line extensions and campaign imagery. Clients often come back for the next launch.

Identity and packaging for skincare that has to earn its shelf.

In beauty,
the look is doing
most of the
work.

Designed by hand. Built to be printed.