Yepoda is a Korean-inspired skincare brand built to bridge two worlds: the ingredient science and ritual of K-beauty, and the aesthetic expectations of a premium European and North American market. The brand now sells at Sephora.

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The brief

Yepoda came to us with a clear positioning: K-beauty expertise, European sensibility. The challenge was building a visual identity that communicated the depth and efficacy of Korean skincare formulation without defaulting to the aesthetic codes of either the Korean mass market or generic Western clean beauty. It needed to feel informed and specific.

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The approach

We built the brand around precision and ritual. The visual language draws on the structured elegance of Korean design tradition: clean geometry, considered whitespace, and a restrained palette that signals premium without being cold. The typography references both Eastern and Western typographic traditions, creating a brand that reads as globally fluent rather than imported.

The color system was built to scale across a growing product range, with each line distinguished clearly while remaining unmistakably part of the same brand family.

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The outcome

Yepoda launched across Europe and secured placement in Sephora. The brand identity held up across packaging, digital, retail fixtures, and press, which is the real test of a well-built visual system.

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Working with Owlsome Studio

We build brand identities for beauty and wellness brands that are launching or scaling. Brand + Launch Engine from €7,500, 6 weeks.

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