Aprōche

Aprōche is a science-driven wellness brand for women who want effective, reliable supplements that fit easily into everyday life. The brand centers on clear benefits, transparent ingredients, and a calm, confident voice that supports real habits rather than hype. Its identity balances clinical credibility with a sense of optimism, so the experience feels supportive, not clinical. We developed the core brand identity and visual language, including logo, typography system, color palette, packaging, and pattern. We also designed the web design and high-level guidelines for messaging and digital use to keep the brand consistent.

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