Ocean & berries

Branding · Packaging · Art direction

Elena founded Ocean & berries after years of travelling with reactive skin: humid heat outside, dry conditioned air inside, long flights in between. She wanted a short routine she could trust anywhere. The line has two products, a mist and a serum, and she chooses every ingredient herself.

The name already holds the concept. Ocean stands for marine actives, berries for the land. We built the identity on that pair: the mist belongs to the sea, the serum to the land, and together they make one ritual. Every future product gets a clear side to belong to.

People with sensitive skin read labels closely, so each front carries only what helps them choose: the brand, the product name and the size. Descriptions in English and French move to the sides, ingredients and icons to the back. The line illustration of berries and algae lives on the top flap, the first thing you see when you open the box.

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